I was so happy a few days ago to announce that my clothing line is going to be sold, as it will represent my adventures in archaeology. The profits from the sale will go to benefit the 57357 Children’s Cancer Hospital here in Cairo.
This story begins in June 2010, when Lora Flaugh, the CEO of Art Zulu, a clothing company in New York City, approached me about starting a clothing line. I felt honored by this suggestion, because I don’t think any company would invest the time and money to do this unless they thought it would be a success. I wrote back to Lora in June 2010 to thank her and tell her how privileged I felt by her idea. I accepted her business proposal on the condition that the profits be donated to the Children’s Cancer Hospital in Cairo. I told her about how I sell my replica hats in order to benefit the Children’s Museum in Cairo. I am glad that the sales from these business ventures are going to benefit the children of Egypt.
I called Dr. Sharif Abul Naga, the Director of the Children’s Cancer Hospital, to tell him the good news. Two years ago, he asked me to help the hospital, and I am glad that I am now able to participate in fundraising for it. I told Dr. Naga to be in contact with Lora in order to find out when this line of clothing will make a profit and fund the hospital, and he informed me that a foundation has also been established in the States to raise funds for it as well. He asked me to become a member of the board, and I accepted with pleasure. I also asked Lora to put an advertisement next to where the clothing will be sold explaining how the profits will go to fund the hospital. I am very happy that my hat and clothing line will be able to help the children of Egypt and make them happy.
Unfortunately, stories and rumors have recently been going around about this project. In October of last year, the design company had a photo shoot in the King Tut exhibit in New York City to create advertisements. Now, months later, stories about this photo shoot are circulating, claiming that it happened in the Egyptian Museum, and that they had a model sit on actual antiquities. I can say firmly that of course none of this is true. It was, in fact, shot in New York City, at the King Tut exhibit there and nowhere near Cairo, and the photographer and crew showed the utmost respect for the antiquities there. I have never been in contact with this photographer or his crew; they were hired by the design company, but I know they at no time touched any of the artifacts or used flash photography. They used replicas for some shots and also used Photoshop in some images. The museum’s security was with them at all times to ensure the safety of the objects. It makes me sad that people are willing to believe such rumors, and I hope that the clothing line’s critics will understand that the intention of this project is for the good of the children.